Fleurada is specialized in delivering high-quality flowers and plants to wholesalers and florists in the Netherlands and Germany. We want to strengthen our service level by focusing on a high-quality, daily fresh assortment.

Here are the principles of how we live that every day:

We want to be proud of the products we offer you each day. That is why we buy as many products as we can, directly from the grower. We work with growers who are passionate about their job, think along and harvest their products fresh for us. No unnecessary storage in a cold room, but directly from the grower to our cash & carry. This way of working results in fresh products in our assortment.

It has always been, and will always be, about quality. We're passionate about sourcing the best products, working with growers who harvest them with great care. Our partners and people work accurate and purposeful towards continuously quality improvement. Therefore we can offer an appealing assortment.

Being a family company, we strongly believe in long-term partnerships. We are eager to understand what is going on in the market and share this information with our partners. With the useful feedback from our customers the grower can improve its product which is helpful for everyone. This strong involvement ensures high quality products from the source to the vase.

A good product deserves a fair chance. Every day we want to offer you the best products. Next to our daily assortment, we strive for the right supply of seasonal products.

Our challenge is to offer a consistent assortment each and every day, always taking the price into account. An appealing assortment and a high service level should contribute to a pleasant experience for our customer.